BUSINESS TRANSACTION

BUSINESS TRANSACTION

For a business transaction , the buyer and the seller must agree an a contract of sale. The seller undertakes to supply a certain number of goods or services at on agreed quality and price and within a specified time limit. The buyer promiser to pay an agreed amount for the goods or services by a certain time. These are the basic factors or sales terms governing a contract of sale terms such as means of transport, means of payment, packing, insurance, delivery and documentation.

The business transaction has various stages. It can be started either by the buyer or by the seller. If the transaction start with the buyer, the first document has the name of enquiry and following the seller replies to buyer with a reply to enquiry. If the transaction starts from the seller, the document take the name of unsolicited offer and the buyer replies with a reply to offer. Every stage is chosen, the following stage is the same for all two: it is called orders. When the seller receives the letter, he writes the confirmation of order and dispatch of goods.

During a transaction, can be some problems. When something is wrong, the buyer can write a complaint and the seller replies to complaint solving problem.

The other problem can be about the payment: if the buyer has some difficulties in the payment , the seller can write the reminder to the buyer and following the buyer writes the reply to reminder for the payment the good.

ENQUIRES

The enquires is the letter written to costumer from a supplies to find out more information deciding whether or not to place an order. The buyer writes the enquires to find out general information or material giving more specific details about a product or service for example catalogue, price list, sample, quotation or he can ask for sales terms as discount methods of payment or delivery times or he asks for a visit from representative for a demonstration of how a technical production works.

If the enquire is very general, a costumer may use a pre-printed enquiry card such as the one on the left at once part the letter, the buyer writes when source of information regard seller's company (During a visit", "we found your data on your web e") and the information the writer's company ("We are dealers" "We are a large office supplies in UK"). At the second part, the buyer asks details of request of goods that request ("Would you please let us" "We would be glad" "Kindly send us information about"). In the end there are a reference to reply and future business ("We look forward" "We will be glad")

THE REPLY TO ENQUIRES

The seller reply to the buyer and writes a reply, in which he gives all information. There are two types of reply to enquires: positive and negative.

The positive reply is divided into some paragraphes: the first is acknowledge of receipt of enquiry with the expression "Thanks you for interest you showed" "We were very pleased to receive you enquiry" Following the seller writes information to company "Our company has been" "For 10 years"). In the middle, the seller describes sales terms ("On additional discount" "We usually require payment at 60 day from receipt of order"). After the seller writes reference of enclosure, "include for example please find enclosed our patten book and terms of sale" "We are sending a detailed technical". At the end the letter is closed with expression such as: "We hope our goods will meet your requirements".

The negative reply is divided: at beginning is as the positive reply that is acknowledge receipt to enquiry. The following the seller writes to state inability to meet customer's request that is the enquires is not satisfied with expression as: "We are enable to supply" "Unfortunately, it is not possible delivery the goods". After the seller explains the reason for refusal of request uses the phrases as "Our workshop is unable to produce" "A general transport workers' strike has means". For the last the client, the seller writes a counteroffer using phrases as: "If you are willing to consider art alternative we would be happy to save you a quote" If you could accept a delay in delivery" "We would be able to satisfy you requirements". Finally the letters is closed with encouraging order using the: "We look forward to hearing"

UNSOLICITED OFFERS

Sometimes the seller begins the transaction. He may want to promote a particular product in which case he offers his goods at interesting terms. At the beginning the letter arouses reader's interest with phrase which "We are pleased to be able to offer you our article at a special price" "We have recently acquired a large stock of article which we would like to offer or best customers at a very special price.

The seller creates a deside for product to find to sell using expressions as "You will be surprised at how little it cost" or "these articles represent the latest state of the art technology". To sell at the better the product, the seller describes the product, gives details of offer using phrases as:" The enclosed leaflet gives details of the product" "A brochure showing the items available at the special price is attached". The last stage this letter invites the reader to act for  further information with expression as "Our stock are limited so ring our special hotline number" " Remember, don't delay if you want to take advantage of you very special offer.

REPLIES TO OFFERS

If customers are interested in the goods on offer and are happy with all the terms, they will place an order. This letter can be follow-up when the buyer acknowledges receipt of offer, writes that he has received the offer using expression which: "Thank you for your offer" "We were glad to receive your receipt offer". The following the buyer express interest in placing an order using phrase as "We are pleased to inform you that we are very interested in your offer" "We greatly appreciated the samples you sent us". For the best order, the buyer writes the request better terms or more information with expression which "Please let us know whether you could guarantee extra discount for large orders" "We would like to know if you an supply these items". At the end the letter, the buyer express hope for favourable reply in the future with phrase as: "We hope you can meet our requests" "Should you be in a position to satisfy our request, we will be please to place an order".

If the reply is negative, the scheme is divided: how after at the start acknowledge receipt of offer for example "The payment terms you mention are unacceptable to us" "Unfortunately we are unable to take your offer as the prices you quote are too high is ison with our regular supplies". To lose the contact to seller's company, the buyer express hope with interest for the future example "Should you make any further offers the future" "Do not hesitate to contact us.

ORDER

The order is the key part of the business transaction. Once customers are happy with the offer or quotation they have received they will place an order. The order will usually contain the following details: describe article, quantity, details of technical (transport, insurance, delivery, payment), packing and marking requirement and documents required. The order can be placed either by a letter or a fax or a e-mail. This letter is divided: at the beginning, the buyer refers to previous correspondence using a expression "We are writing with reference to your quotation, following your quotation. After introduction, the buyer dives details of order or refers to orders form, he writes "We would like to place an order" "Enclosed please find our trial order". At the middle the client writes the state terms and mention specific requests dividing for example discount, payment, delivery, transport, packing and marking, document, insurance, quality. At the end the writer requests confirmation and he expresses hope for careful executed of order using expression with "We hope our order will be carefully executed" "We would be glad if you could this orders by fax".

CONFIRMATION OF ORDER

Once a supplier has received a firm order from customers and all the sales terms have been agreed, he will send a confirmation of the order. This letter is divided: at the beginning acknowledge order with "Many thanks for your order of" "We very pleased received your order". After the seller confirms details of order with phrase such as: "We have passed your order for article" "As per you order we are pleased to supply the items requested which are all in stock". After this stage, the seller refers to specific details: delivery, transport, payment, document, packing, insurance. And the end assures careful execution of order and expresses hope for future using: "We look forward to receiving your future orders" "We assure you that we will carry out your order with our usual precision and care".